CFMoto is gearing up to launch in India soon. The brand will make its debut with the choice of two wheelers starting from 250 cc all the way upto 650 cc. The brand will be seen showcasing its lineup in a more formal event in coming months. CFMoto is a Chinese origin company which specialises in two wheelers and ATV segment. The headquarter of the company in based in Zhejiang Province in China and has loyal customer base from several parts of North America, Europe, Australia, Asia and Africa.
Just like Benelli, CFMoto did try to enter Indian sector back in 2017 with its Indian partner, Eider Motors. However, with claims of allege money laundering and cheating scams, the chairman of Eider Motors was arrested, leaving company halt its relay before eying setting off. Now, things have however changed as the brand will enter India with joint forces along side AMW Motorcycles Private Limited. AMW Motorcycles Private Limited is an unlisted private company formed in September 2018 and is based out of Bengaluru. The company is responsible for setting up a power plant and is currently testing the upcoming CFMoto motorcycles out of Hyderabad. However, the AWM Motorcycles has no such association with AWM Trucks which is a company based in Mumbai.
The brand is ready to launch in India with hosts of variants in its lineup. The brand will offer its premium motorcycles, ATV’s and side by side all together within the first fiscal year of its launch. Segmenting towards the bikes, reports suggest the brand will enter with 250NK, 400NK, 650NK and 650MT in the Indian market. While the NK series is a naked sports segment which goes up against the likes of KTM Duke. The MT is brand’s take on ever so popular adventurer tourer segment. Alongside the two wheeler, the brand will also offer side-by-side and ATV’s but as of now, no details have been revealed.
Company claims to take a different approach to target the premium segment customers. The brand will offer discount and customer loyalty programme and will also come with an introductory price tag which undercuts the price of its competitors. Reports suggest that the brand will offer the 650NK at an introductory cost of Rs. 3.20 lakh (ex showroom) which seriously undercuts the its biggest rival the Kawasaki Z650 at Rs. 4.84 lakh (ex showroom). The is also said to conduct various certification courses and engagements for its customers and will offer benefits to the early enrolled ventures. Expect to hear more about the dealership network plans closer to the intended launch period.