Italian super bike manufacturer, Ducati sold 53,004 motorcycles in 2018. The total unit figures were down by 5 percent when compared to 2017, however, there was increase in sales figures for the company as the brand sold over 9,700 bikes of the Panigale series in 2018, which is a big 70 percent increase from 2017. Out of those 9,700 units 6,100 units were the Panigale V4. These units helped brand increase their sales figures by 11.23 percent from previous year.
The brand’s adventure tourer offering, Mustistrada line up also did extremely well. With a sales figure of 11,829 bikes in 2018. According to the brand, 6,569 units out of those bikes were the new Multistrada 1260, which brought a 25 percent fold growth increment to the adventure tourer sales segment.
While the brand faced 11 percent sales decrement in USA, the company increased its sales by 4.5 percent in its home country. Sales in other countries were strong as well with 2,444 motorcycles sold in Spain (+8 percent growth), 1,941 sold in Japan (+2 percent growth), 1,276 sold in Switzerland (+2.2 percent growth) with China seeing a bump of 23 percent. Globally, Ducati bumped its sales figures by 7.3 percent.
Francesco Milicia, Global Sales Director, Ducati in an interview said, “To rise to new market challenges, we’re working to make our sales network more efficient than ever. For 2019, we’ve also overhauled the Scrambler 800 range – which, among other things, has received a major active safety boost in the form of cornering ABS – and launched new products such as the Diavel 1260 and the Hypermotard 950. The Multistrada family saw the arrival of the 1260 Enduro and 950 S, giving customers a wider choice than ever. In total, we’re talking about nine new models that allow us to look to the future with confidence.”